Premiering April 20 on Hulu (and Disney+ for bundle subscribers), Bong Voyage is directed by Todd Kapostasy and executive produced by Kimmelot (Jimmy Kimmel and Scott Lonker). The 20-minute film is part of the 4X20: Quick Hits anthology. It profiles Jason Harris—one of the original architects of modern cannabis culture—chronicling his meteoric rise, the devastating 2003 federal crackdown Operation Pipe Dreams, and his brand’s eventual rebirth.

“Operation Pipe Dreams changed everything. Overnight, I went from running a multimillion-dollar business to losing it all and being told I could never make a bong again… Even as the culture and the market have evolved, the legal landscape hasn’t fully caught up.” — Jason Harris

Coinciding with the documentary momentum, Jerome Baker Designs officially launches its premium cannabis line in New York on May 16, 2026, restricted to just 10 flagship dispensaries. The launch kicks off with an exclusive event at the Hudson Basilica on May 13 in alignment with Revelry.

A “living exhibit” featuring top-tier NY cultivation (quarter-ounce flower and 1g pre-rolls) positioned at the pinnacle of the premium segment. Only 250 numbered sets containing a bespoke JBD glass pipe, 7g of premium flower, rolling papers, and a matchbook. Risk-free glass consignment (up to $1,000 retail) with QR-enabled credit card processing, alongside on-demand drop-shipped merchandise to maximize retail footprints without capital friction.

Founded in the early 1990s, Jerome Baker Designs emerged from the underground culture of live music, art, and rebellion—not from corporate boardrooms, but from garages, parking lots, and makeshift studios across America.

After discovering glassblowing through legendary artist Bob Snodgrass on the Grateful Dead tour circuit, founder Jason Harris immersed himself in the craft, traveling throughout the United States and Europe to study advanced techniques and develop a style uniquely his own. What emerged was more than functional glass—it was the beginning of an entirely new artistic movement: functional glass as art.

By the late 1990s, Jerome Baker Designs had grown into the largest functional glass brand in the world, becoming deeply woven into the fabric of music, counterculture, and contemporary art. Each piece was handcrafted, highly collectible, and instantly recognizable for its bold colors, intricate craftsmanship, and unapologetic personality.

Jerome Baker Designs created custom work for cultural icons including George Clooney, Adam Sandler, Drew Barrymore, Mike Tyson, Snoop Dogg, and B-Real, as well as bands including Sublime, 311, Tool, and System of a Down. These pieces were never viewed as simple smoking accessories — they became symbols of identity, creativity, and community shared across generations of artists, musicians, and collectors.

By the early 2000s, Jerome Baker Designs had over 50 employees, and with one of the earliest e-commerce enabled websites, shipping products all over the world. In 2003, the company became one of the most visible targets of Operation Pipe Dreams, the federal crackdown that swept through the functional glass industry. Harris was arrested alongside dozens of artists and entrepreneurs, including Tommy Chong, forcing Jerome Baker Designs to shut its doors at the height of its success.

But while the business closed, the artistry and culture behind it never disappeared.

Following the shutdown, Harris relocated to Maui, where he shifted his focus toward fine art and advanced glass sculpture. During this period, he refined his technical mastery under influential artists including Dale Chihuly and continued pushing the boundaries of glass as a medium for storytelling, spirituality, and cultural expression. His work evolved beyond function into large-scale sculpture and gallery exhibition, including “The Sphere of Consciousness,” a symbolic glass piece presented to Dalai Lama.

In 2012, as legalization began reshaping public perception and the cannabis industry itself, Jerome Baker Designs returned—not as a revival chasing nostalgia, but as the continuation of an authentic cultural legacy.

From the launch of the Las Vegas Dream Factory to worldwide collaborations and collector releases, the company once again redefined the possibilities of functional glass art. Jerome Baker Designs continued to innovate with landmark creations including Bongzilla, recognized as the world’s largest bong, while expanding its reach through limited-edition drops, live art experiences, and collaborations rooted in music, fashion, and cannabis culture.

Today, Jerome Baker Designs stands as one of the most influential names in functional glass history—a brand built on craftsmanship, counterculture, and creative freedom. More than three decades after its founding, the company continues to shape the future of glass art while honoring the movement that started it all.

The ritual continues.